Oh Sh*T

Bold, empowering, and practical. This packaging sparks confidence and conversation around periods. Designed for women aged 18–28, it speaks to both the shy and the bold. The fan-out packaging stands tall on shelves, the easily shareable tampons make passing one over feel powerful. With playful touches like mood chocolates and period underwear, this concept proudly says:

“Oh Sh*t” with no shame, all power.